Clear plans. Better messaging. Smarter execution.
Let’s Level-Up Your Marketing, Together
Whether you need a hands-on partner or high-level guidance, Ridge offers the flexible support to get your marketing moving in the right direction.
Manitoba-Based Fractional Marketing Strategist & Partner supporting businesses everywhere.
Strategic Marketing Support, Built Around Your Needs
As your marketing partner, I offer both strategy and execution tailored to where your business is now and where you want to go.
Whether you need leadership support without the full-time hire or someone to roll up their sleeves and get the work done, I’ll help you build momentum and move forward with clarity.
I work flexibly: creating clarity & direction, copywriting, leading projects, collaborating with your internal team, or jumping in to fill the gaps.
“Marketing shouldn’t be overwhelming.
Let’s get back to clarity, purpose, and momentum.”
— Kyla Cottom, Ridge Marketing
Signs you need a Fractional Marketing Partner:
You’re doing the work, but:
Your marketing feels busy, but not aligned.
Campaigns are happening, but not driving results.
Messaging shifts depending on the platform, or who’s writing it
Ideas are there, but execution stalls.
You’re managing marketing, but it’s not your expertise (or your priority)
You don’t need more ideas, you need structure, clarity, and someone to connect it all.
What working with a Fractional Marketer looks like:
I step in to:
Clarify your messaging and positioning.
Align marketing with your business goals.
Prioritize what actually matters.
Support your team, vendors, and ongoing initiatives.
Move projects from idea to execution.
This isn’t outsourcing your marketing, it’s adding experienced leadership to your team, without the full-time hire. It’s collaborative, embedded, and designed to keep things moving.
How I Support Your Business
Plan & Lead With Clarity
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Fractional Marketing Leadership: Strategic oversight without the full-time hire.
Brand Strategy & Positioning: Define what makes your brand stand out—and why it matters.
Marketing Roadmaps: Custom plans to guide your campaigns, launches, and growth stages.
Campaign Development: From ideation to execution, I help you build campaigns that perform.
KPI Tracking & Performance Reviews: Turn data into insight with regular reviews that inform smarter decisions.
Tell Your Story & Build Authority
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Website Copy & Brand Storytelling: Clear, compelling copy designed to convert.
Social & Email Content: Consistent content calendars, campaigns, and automated flows that keep you top of mind.
SEO & Blog Writing: Search-friendly content that brings traffic and builds authority.
Sales & Print Collateral: Polished messaging for brochures, pitch decks, and everything in between.
Tone & Voice Development: Make your brand sound like you, across every touchpoint.
Execute & Optimize Confidently
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Website & Content Audits: Identify gaps, opportunities, and ways to improve results.
SEO Strategy & Updates: Improve your search visibility with ongoing optimizations.
CRM & Email Platform Support: Setup and streamline your tools for better communication.
Project & Launch Coordination: From onboarding to go-live, I help keep everything moving smoothly.
Marketing Systems & Workflows: Build the back-end structure that supports consistent, confident marketing.
Strategic Marketing Support from the Prairies to the Peaks
Marketing Retainer Packages:
Packages are designed to fit your needs, not the other way around.
Whether you're building the foundation, gaining traction, or scaling for growth,
Ridge offers support designed to meet you where you are. From focused strategy to full fractional leadership, there’s an option for everyone.
Trailhead
Perfect for one-off strategy sessions, project planning, or support where you need a little outsider input and a solid push forward.
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Light, strategic marketing support for businesses that need clarity, direction, and a confident next step. This is for teams who don’t need ongoing execution, but need input to refine messaging, plan content, or shape a campaign before moving forward.
Includes:
1–2 strategy sessions per month
Messaging review + refinement
Content or campaign direction
Light copy or planning support
Follow-up summary with clear next steps
What this looks like:
Content planning session
Campaign idea + structure
Website or messaging audit
Strategic guidance before a launch
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Starting at $1,150 + GST.
Minimum 3 month commitment.
Optional Add-ons:
Ascent
You have momentum, now you need consistency. This package is strategy + execution to move your marketing forward.
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Best for small businesses looking for steady support and experienced guidance to plan, manage and execute marketing initiatives across multiple channels.
Includes:
Monthly strategy + planning
Campaign coordination + execution
Content planning + oversight
Messaging alignment across channels
Light copywriting (emails, captions, web updates)
Vendor or team coordination
Ongoing communication (WhatsApp/email)
What this looks like:
Campaigns planned and launched
Content created and scheduled
Messaging stays consistent
Projects move forward without bottlenecks
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Starting at $2,300 + GST per month.
Minimum 3 month commitment.
Summit
With hands-on leadership and a solid plan, this package gives your business the leadership, structure and accountability it needs to rise.
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Ideal for established teams needing leadership, campaign development, project management, and cohesive brand execution.
What’s included:
Strategic marketing leadership
Campaign planning + execution oversight
Full messaging and positioning guidance
Team + vendor management
Marketing roadmap development
KPI tracking + reporting
Ongoing optimization
Regular leadership check-ins
What this looks like:
You have a marketing lead without hiring full-time
Marketing aligns with business goals
Clear priorities and direction
Execution is consistent and accountable
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$4,000 + GST per month.
Minimum 3 month commitment.
Not seeing what you need?
All packages are flexible and can be adjusted quarterly based on your evolving needs.
Custom packages are also available so you get the marketing aligment you need..
Need a little something extra? Add-ons can be added into any package or booked as standalone support. Because marketing support shouldn’t be all or nothing.
Website Audit + Rewrite: Starting at $1,500 + GST
Strategic review, UX-informed structure, and refined messaging to improve clarity, flow, and conversion.Campaign Build (Launch Package): Starting at $2,000 + GST
Campaign concept, messaging, and execution plan, designed to launch with clarity and impact.Email or Blog Copywriting: Starting at $750 + GST
Conversion-focused, brand-aligned copy that connects with your audience and supports your goals.Sales Deck + Messaging Package: Starting at $1,800 + GST
Clear, confident messaging and a structured narrative to support sales conversations and positioning.
Still Not Sure Where to Start?
Let’s talk through where your business is, and where it could go, together. Whether you need help launching a campaign, copywriting and SEO or managing long-term growth, I’ll help you build the plan to move forward.
Still Curious?
Explore my portfolio to see how I’ve supported businesses across industries. Each project highlights the challenge, the approach, and the results—so you can see what it’s like to bring on a fractional marketing partner. (and yes, there’s usually a sigh of relief).
Ridge Reviews:
