Clear plans. Better messaging. Smarter execution.
Let’s Level-Up Your Marketing, Together
Whether you need a hands-on partner or high-level guidance, Ridge offers the flexible support to get your marketing moving in the right direction.
Manitoba-Based Fractional Marketing Strategist & Partner
Strategic Marketing Support, Built Around Your Needs
As your marketing partner, I offer both strategy and execution tailored to where your business is now and where you want to go.
Whether you need leadership support without the full-time hire or someone to roll up their sleeves and get the work done, I’ll help you build momentum and move forward with clarity.
I work flexibly: creating clarity & direction, copywriting, leading projects, collaborating with your internal team, or jumping in to fill the gaps.
“Marketing shouldn’t be overwhelming. Let’s get back to clarity, purpose, and momentum.”
— Kyla Cottom, Ridge Marketing
How I Support Your Business
Plan & Lead With Clarity
-
Fractional Marketing Leadership: Strategic oversight without the full-time hire.
Brand Strategy & Positioning: Define what makes your brand stand out—and why it matters.
Marketing Roadmaps: Custom plans to guide your campaigns, launches, and growth stages.
Campaign Development: From ideation to execution, I help you build campaigns that perform.
KPI Tracking & Performance Reviews: Turn data into insight with regular reviews that inform smarter decisions.
Tell Your Story & Build Authority
-
Website Copy & Brand Storytelling: Clear, compelling copy designed to convert.
Social & Email Content: Consistent content calendars, campaigns, and automated flows that keep you top of mind.
SEO & Blog Writing: Search-friendly content that brings traffic and builds authority.
Sales & Print Collateral: Polished messaging for brochures, pitch decks, and everything in between.
Tone & Voice Development: Make your brand sound like you, across every touchpoint.
Execute & Optimize Confidently
-
Website & Content Audits: Identify gaps, opportunities, and ways to improve results.
SEO Strategy & Updates: Improve your search visibility with ongoing optimizations.
CRM & Email Platform Support: Setup and streamline your tools for better communication.
Project & Launch Coordination: From onboarding to go-live, I help keep everything moving smoothly.
Marketing Systems & Workflows: Build the back-end structure that supports consistent, confident marketing.
Strategic Marketing Support from the Prairies to the Peaks
Marketing Retainer Packages:
Packages are designed to fit your needs, not the other way around.
Whether you're building the foundation, gaining traction, or scaling for growth, there's a flexible option to support your next move.
Trailhead
Just getting started? This light, focused support package helps you find your path, gain traction, and build with clarity.
-
Perfect for one-off strategy sessions, content planning, or support where you need a little expert input and a solid push forward.
Includes:
One strategy call/month
Basic content review, edits, or creation (e.g., emails, a blog, or landing page)
Messaging tune-up or SEO updates
Slack/email access for light check-ins
-
10 hours per month.
$1,150 + GST per month.
Minimum 3 month commitment.
Ascent
You’ve got momentum, now it’s time to scale. This package is strategy + execution to move your marketing forward.
-
Best for small businesses looking for ongoing campaign support, content planning, and experienced guidance across multiple channels.
Includes:
Bi-weekly strategy + execution calls
Monthly content calendar + 2 content types (e.g. blog + email, social copy + newsletter)
Messaging + brand voice consistency across platforms
Basic performance reporting or analytics snapshot
-
20 hours per month.
$2,300 + GST per month.
Minimum 3 month commitment.
Summit
With hands-on leadership and a solid plan, this package gives your brand the support it needs to rise.
-
Ideal for established teams needing leadership, campaign development, project management, and cohesive brand execution.
Includes:
Weekly strategy calls + priority project oversight
Full content calendar + multi-platform content delivery (e.g. social, email, blog)
Brand positioning, messaging updates, and sales alignment
Reporting dashboards + KPI reviews
Cross-functional coordination with your team, vendors, or designers
System/process optimization (e.g., launches, workflows)
-
40 hours per month.
$4,600 + GST per month.
Minimum 3 month commitment.
Notes:
All packages are flexible and can be adjusted quarterly based on your evolving needs.
Custom packages are also available.
Not Sure Where to Start?
Let’s talk through where your business is, and where it could go, together. Whether you need help launching a campaign, copywriting and SEO or managing long-term growth, I’ll help you build the plan to move forward.
Ridge Reviews:
