Apple + Pine Market — Fractional Marketing Support & Event Strategy
Apple + Pine Market wanted to strengthen its position as Westman’s go-to local market while improving event turnout, communication, and long-term planning. I stepped in as a fractional marketing partner to refine their messaging, boost discoverability, and create smarter systems around event promotion and feedback.
What I delivered:
Refined brand messaging and SEO-optimized web copy to improve local search visibility
Updated keyword strategy to increase discoverability for vendors and shoppers
Built pre-event content plans and email reminder sequences to drive attendance
Supported campaign creation and management across digital channels
Created feedback systems to gather insights from both attendees and vendors
Streamlined content planning and communication processes around each event
Impact:
Apple + Pine saw stronger event engagement, clearer communication with their audience, and improved visibility as a leading local market in Westman. Feedback from attendees and vendors provided actionable insights that now guide future event layouts, programming, advertising, and overall experience, setting the market up for continued growth and refinement.
