Volleyball Alberta — Fractional Marketing Leadership & Department Support
Over a three-month engagement, I jumped in as Volleyball Alberta’s fractional marketing lead, helping shape a brand-new marketing department, bring structure to the team, and build systems that make day-to-day operations smoother for the whole organization.
What I delivered:
Stepped in as interim support and strategic guide for their newly established marketing manager.
Built practical frameworks and workflows to help the department run with clarity and ease.
Created repeatable processes for marketing, communications, and event management.
Supported event planning and on-the-ground execution.
Developed content strategy guidance and reviewed communications for clarity, impact, and brand alignment.
Implemented user-friendly marketing request systems: story + social submissions, website updates, collateral requests, and supporting SOPs
Contributed to Volleyball Alberta’s strategic planning process to ensure marketing was fully aligned with organizational goals
Impact:
Volleyball Alberta walked away with clearer structure, smoother processes, and reliable event and communication frameworks. The organization is now set up to onboard future marketing staff with confidence, strengthen its brand voice, and scale its marketing efforts with far more ease.
Tags: fractional marketing, strategic communications, campaign planning, brand alignment, organizational strategy