RRC Polytech – International Education Website Rewrite (2025)
Timeline: 4 weeks
Scope: 55+ pages rewritten, simplified, and SEO-optimized
RRC Polytech needed a full content overhaul of their International Education website on a tight one-month deadline. I stepped in to lead the rewrite, consolidating two large sources of content and transforming dense, outdated copy into clear, concise, Grade 6–level language tailored to ESL learners exploring studies in Manitoba.
What I delivered:
Full rewrite of all International pages
ESL-friendly, web-scannable content at a Grade 6 reading level
Complete content consolidation from existing site + internal documents
SEO optimization (keywords, structure, metadata recommendations)
Imagery and design direction to support global accessibility
Developer-ready handoff package aligned with the new site hierarchy
Impact:
The project was completed on time, giving RRC Polytech a simplified, student-friendly content foundation that improves clarity, global accessibility, and search visibility. The internal team could continue focusing on other priorities while I handled the full copy rewrite from start to finish.