Wag & Bright Supply Co. — Ongoing Fractional Marketing Leadership & Brand Strategy
Wag & Bright brought me on as an ongoing marketing partner and director to oversee all marketing initiatives, guide creative direction, and provide strategic support to the CEO. The goal: bring clarity and consistency to the brand while freeing up leadership to focus on product development, partnerships, and growth.
What I deliver:
Ongoing fractional marketing leadership and strategic oversight
Creative direction and oversight of packaging and collateral design, product launches, and messaging
Marketing planning and prioritization to align with growth goals
Website audit and optimization strategy
Rewritten web copy for the launch of the new website
Support with product rollout, product messaging, and marketing systems
Impact:
Wag & Bright operates with stronger marketing structure, clearer positioning, and cohesive creative direction across touchpoints. The refreshed website better reflects the integrity and quality of the products, and ongoing marketing leadership ensures the brand continues to scale with intention rather than reaction.