Old Campground Cabin Association — Website Audit, UX Restructure & Redesign
The Old Campground Cabin Association needed a clearer, more usable website for a diverse membership base. I led a full audit of the website, and provided a full rebuild of the site focused on clarity and ease of use.
What I delivered:
Comprehensive website audit (UX, navigation, content gaps)
Restructured site architecture for better flow and accessibility
Rewritten member-focused copy
Design and build of a refreshed, purpose-driven website using a Squarespace template
Impact:
The Old Campground Cabin Association now has a modern, visually refreshed website that feels welcoming, organized, and easy to navigate. What was once cluttered and difficult to follow is now streamlined, intuitive, and member-first. Clear pathways, simplified language, and improved site structure make it easier for members to find information quickly and stay informed.
The redesign didn’t just improve aesthetics—it elevated usability, accessibility, and overall experience. The site now reflects the professionalism and pride of the community it represents, while supporting transparent communication, ongoing updates, and long-term growth.