Fusion Credit Union — Brand Photoshoot Coordination & Creative Direction
Fusion Credit Union needed fresh, cohesive brand photography to support upcoming commercial lending campaigns. I coordinated and directed a full half-day photoshoot, managing all planning, logistics, and creative direction.
What I delivered:
Detailed shoot brief, schedule, and shot lists
Coordination between staff and photo/video team
On-site creative direction for headshots, group photos, and lifestyle b-roll
Wardrobe guidance and staging support
Review and selection of final images for marketing use
Impact:
This coordinated photoshoot elevated Fusion’s visual identity and equipped their marketing team with hundreds of assets that will support campaigns for years to come. By streamlining the process, Ridge ensured the experience was efficient, stress-free, and fully aligned with Fusion’s brand.