STRONG LIKE a GIRL — Ongoing Podcast Strategy, Brand Growth & Marketing Oversight
Strong Like a Girl began as a podcast launch, and has evolved into an ongoing brand and growth partnership. I lead the strategic direction, messaging, and cross-platform marketing for the show while also supporting the personal rebrand of the host and the evolution of her business, LaBuick & Co..
The goal: build a bold, recognizable brand that extends beyond the mic, connecting podcast, personal brand, and business into one cohesive ecosystem.
What I deliver:
End-to-end podcast launch strategy and ongoing campaign planning
Messaging framework to define voice, positioning, and episode promotion structure
Multi-week content calendars to support consistent growth and engagement
Website and Shopify audit for UX clarity and brand alignment
Cross-platform promotion across social, email, and collaborative channels
Agency collaboration and creative oversight
Personal brand refinement for the host to align podcast presence with business positioning
Strategic marketing support for the growth of LaBuick & Co.
Impact:
The podcast launched with clarity and momentum, without paid advertising, reaching 1.8K new users, generating 6.8K views, and growing the community by 86 followers in the first 28 days.
More importantly, the brand now operates with aligned messaging across podcast, personal platform, and business initiatives, creating a stronger foundation for audience growth, partnerships, and long-term expansion.