Brandon Area Community Foundation — Storytelling & Donor Communications Strategy
Brandon Area Community Foundation needed to tell the story of the real-life impact of donor contributions, not just in numbers, but in stories. The goal was twofold: strengthen donor confidence and generosity while also encouraging community organizations and individuals to apply for funding.
I supported BACF with copywriting for donor stories, bringing the human side of philanthropy to the forefront.
What I delivered:
Compelling, human-centered stories highlighting donors, grant recipients, and community impact
Clear narratives that connect individual contributions to tangible outcomes in Brandon and surrounding communities
Media-ready written content for annual reports, website features, newsletters, and local publications
Storytelling frameworks to ensure consistent messaging across campaigns and grant cycles
Content structured to both inspire donors and clearly communicate funding opportunities to potential applicants
Impact:
BACF shares stories in a way that feels personal, transparent, and meaningful. Donors can clearly see how their contributions shape real outcomes, supporting local programs, families, and initiatives that strengthen the entire community.
At the same time, storytelling has helped demystify the grant process and showcase the types of projects funded, encouraging more qualified applicants to step forward with confidence. The result is stronger donor engagement, increased visibility, and a clearer connection between generosity and community transformation.